Justice Jewelers Company History

Company History:

Justice Jewelers began in August of 1982 when Woody Justice, a GIA Gemologist and instructor, opened an office in the Corporate Center in Springfield, MO and began doing appraisals and selling jewelry by appointment. After a couple of years, Woody realized that the Springfield market was just not ready for a nontraditional retail market. After a bit of research, Woody discovered that there was no traditional store with generations of history. The oldest store in the area was begun after World War II and it was closing down. At that time, there were only one or two stores competing for market leadership. Woody immediately felt that the market was open for someone with a long-term plan to become the dominant store in the market.

In 1984, Woody decided to move to a more traditional retail store, and opened Justice Jewelers at 1308 E Sunshine. In 1989, Woody began his famous radio advertising, using late-night radio to advertise engagement rings to the younger couples. Now, there is no one in Springfield who has not heard Woody's resonant voice on his or her radio.

In 1990, Woody moved his store to the Brentwood Center, across from the Battlefield Mall in Springfield. The larger, more convenient location, along with Justice Jeweler's now famous radio ads, was instrumental in five solid years of sales growth.

Then, in 1994, Justice Jewelers had simply outgrown its location. It was overcrowded, they had a lack of show space, and they were unable to broaden their product lines to attract any new customers.

The decision was made to move to a new idea in Jewelry Retail. Justice Jewelers began building a new home, on Highway 65 and Battlefield, which would allow them to grow even more. In May of 1996, Justice Jewelers' new Superstore opened with a 9,500-sq. ft. building, 5,000-sq. ft. showroom, and approximately 320 lineal feet of showcase space. The new site also included much larger repair facility, with room for 6 goldsmiths and a watchmaker. A drive up window in the shop has made the repair services very convenient.

Today, Justice Jewelers continues to bring Springfield the very best in fine Jewelry at an affordable price. With the largest showroom in Springfield, everybody is sure to find something to suit their taste and budget, and with an in-house finance company, they can help stretch that budget.