Gucci Fashion

The Heart of Gucci
For its fourth annual campaign to benefit UNICEF, Gucci has released a white version of its special collection of tattoos of the heart.

Illustrated with a stylized heart tattoo design decorated with symbols iconic Gucci - the horsebit and the Web - this year, the product range has been expanded to include the signature, as well as the new handbag styles in a variety of materials.

"I love the idea of being a heart tattooed on his hand," said Gucci creative director Frida Giannini, who has designed an exclusive annual collection to support the charity of the efforts to save lives in sub-Saharan Africa since 2005. "It's a permanent mark that can wear with pride that stays with you. I think it represents very well what we are doing here. This is not a single program, but rather a commitment to the incredible work that UNICEF is able to achieve . It really is our chance to give back. "

Gucci will donate 25 percent of sales from the collection dedicated in Gucci stores in over 20 countries, starting on November 19, 2008 until January 31, 2009. For more information, visit www.gucci.com/unicef.