BIG DIAMONDS at Justice Jewelers

I just saw an ad in the paper for Justice Jewelers advertising how they OWN BIG DIAMONDS which saves us money. I guess Woody buys them from the cutters instead of a bunch of middle men and not on memo or anything like that. Woody buys the diamonds saving him a premium and he can then pass those savings on to us and save us BIG money on these BIG diamonds! The ad had diamonds as big as 6 carats!! Everything was priced so low I couldnt believe it.